One machine, two doors
How it fits together
There is one machine: thousands of local websites that own the demand for home services and turn it into ringing phones. The legal entities are plumbing; the machine is the point. Trade companies apply through one of two doors, and most applicants get rejected.
LEAD MAGNATE · Dubai · est. 2022
LEAD MAGNATE L.L.C-FZ is a lead generation company founded in Dubai in 2022 by Matteo Ruberto, its sole owner. It builds, ranks and owns local service websites, and sells the resulting phone calls to one trade company per city, pay per lead, invoiced weekly, without contracts.
lead-magnate.com, if you think you qualify.
COOKIES · Zwolle · est. 2017
COOKIES BV is a Dutch lead generation company founded in Zwolle in 2017 by Matteo Ruberto, its sole owner. It builds, ranks and owns local service websites across the Netherlands, and sells the resulting phone calls to one trade company per city, pay per lead, invoiced weekly, without contracts.
cookies.nl, voor wie door de keuring durft.
The trucks
Alongside the machine, Ruberto owns national home-service operations with their own technicians, built when no contractor could meet the standard his leads deserved. They run at a fraction of a traditional company's overhead, because the back office is software.